How Does Dynamic Email Work?
What is Dynamic Email and how does it work? More importantly how can you benefit from it? Find out here! ...
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Author: Alessandra Sagredo
Announcing: Wednesday Must-Know Marketing Stats
If you love stats, you're going to enjoy our new weekly feature! Every Wednesday we'll be releasing a new must-know marketing statistic to help you make smarter decisions (and show off your marketing savvy). Here is the first in our set: Marketing automation is often mistaken as a glorified...
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ROI Calculator for Marketing Automation
There are loads of great stats out there, proving the benefits that marketing automation can bring for businesses (check out the one below). But, we know that for most of you smart marketers and business execs, these stats are just not enough. You want number related to your specific...
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Tips for ABM Content Creation
Getting in front of your top accounts can take some seriously savvy and suave marketing techniques. But, staying top of mind is often when it gets really tricky. How do you stop the walls from going up and your communications being ignored? Attention grabbing and...
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In Versus
ESP VS Marketing Automation – Yes! There is a difference
As I sit back on a Monday evening, pondering my day at Exhale, I find myself coming back to a question that now seems to be dominating initial onboarding calls: Why wouldn't I just use "insert alternative name for ESP, e.g. MailChimp"? Now, just like most Marketers...
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